"give your service away from free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium added services or an enhanced version of your service to the customer base".... known as Collective User Value
"users self-select along multiple personal dimensions, categories of preference, utility, social interest, and experience. Pay-per-click, click-to-call, web analytics, and click streams making it easier to reach individual online clusters directly with targeted or complimentary offers"
I was just reviewed a couple of books on the success and future of web 2.0. What struck me is this represents an excellent example of an open source philosophy and business model.
What if you built a company around core accounts (customers) and suppliers using a similar model? Wouldn't this guarantee a superior offer when compared to competitors and couldn't you create an organization that is genetically the lowest cost producer?
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